For art curator Madhu Neotia, textiles like zardozi blouses and brocade skirts are the new heirlooms
His book, “from an era bygone”, is a love letter to family heritage and heritage. At the time, when she was a young wife in the neotian house, she found comfort in her husband’s grandmother, Bhagirathi Devi Neotia (whom she affectionately calls Dadima), who shared her precious collection of textiles and artefacts, many of whom inspired her book.
“My understanding, my love of textiles, is largely bequeathed to our family. I learned so much by observing how the generations of women preserve their share of inheritances and commitment to discussions and conversations centered on the arts and crafts that never knew mine so that it is forever. “.
The neotia has built its work around the concept of conscious patronage, a term which resonates throughout its involvement in the history of India and its efforts to preserve the textile heritage. “It is important for customers and environmentalists to also be actively interested in the search for conscious choices that protect, preserve and promote the dying crafts of our country.”
The history of India has extended beyond the exhibitions to include the India Story Awards (Taa), celebrating indigenous companies that contribute to the creative economy of India. Discussing the criteria of these recognitions, neotia is passionate. “Prices were our way of recognizing the revolutionary talents of industry. Today, creative talent is not bound by rules.”
She explains the rigorous process behind these selections. “For us, it was important to have relevant categories for the modern public. The research undertaken to draw the appointments was also intensive, based on studies on individual creations, achievements and conversations to prioritize ingenuity and honest creativity.”
