Do Indian authors need to be social media influencers to sell books?
It couldn’t be a worse moment to be a long printed journalist. Wherever I go now, I have the impression that people do not read much or read only when a book is highly recommended by criticism and manufacturers of digital tastes. The latest Sally Rooney or Dolly Alderton is a fashionable reading club equipment, even if the rest of the broader, complex and colorful world of literature has trouble making a minor undulation in the literary world.
It is no longer just enough to write a book and send it to the world, knowing that you have poured everything and that it is now in the hands of readers to do what they will do. In the era of social media, writing a book is only the first step. Once freshly linked copies arrive from the publisher, an author must transform into a nine -headed hydra – marketing, a public relations representative, a hot taking machine, a personal essayist, a influencer—For give their work the boost he needs to exceed the other authors in the running for the same readers, who in itself is a constant swimming pool.
It is therefore not surprising that the media threshing around a book often reads like fiction itself. Example? A Commercial standard The February proclaimed title: Prajakta Koli’s first novel, Too Good to Be True, becomes a feeling of editing with 1,50,000 copies sold in the month following its release. Koli, better known to his 18 million Instagram and YouTube followers combined as “mainly”, did not just wake up a beautiful day and published his first novel. A month before its release, The Frathy Romance climbed in first place in the hours following the pre-order on Amazon and was followed by several magazine covers, appearances and collaborations of litter with Blinkit and Spotify. The vast digital audience of the YouTube star made his book impossible to ignore, by transforming it into a bestseller before he even reached the stands.
It is not an isolated incident. In June of this year, Sukhnidh Kaur, who passes (@PaveMedéed) On Instagram, posted a coil asking his audience to help him cross 100,000 subscribers so that she can conclude a book agreement. 24 hours later, she had thousands of new subscribers. In one week, all the big publishing houses struck on its virtual door – its reception box. You could say that Kaur’s next book, My perfect dream daughter, A criticism of the obsession of men for online women, has materialized thanks to an internet audience that doubled overnight. “I enjoyed approaching the publishers directly,” said Kaur. “I had the impression that they were wondering if such an experimental book would be sold. But when the coil became viral, they were ready to hear me. ”
