Great decision on the rights of celebrities! Aishwarya Rai’s high court of “personality rights” protects, the name and image will not be used to be unhealthy now
The High Court of Delhi offered protection to the actress of Bollywood Aishwarya Rai Bachchan on her personality rights, affirming that her name, image, voice or unauthorized commercial use of other characteristics would constitute a violation of her right to live.Justice Tejas Karia has prevented several institutions from misunderstanding the actress’s personal characteristics, including her brand and her identity brand, from using a commercial advantage without her consent. The court declared that such abusive use causes not only a financial loss, but also affects their dignity and their prestige.
The High Court protected Aishwarya Rai’s personality rights
The order said: “Any violation of the applicant’s personality rights will create confusion between the public not only on the support or sponsor of any product or service, but will also reduce the reputation and credibility of the applicant.”
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The court said that Aishwarya Rai Bachchan is one of the most famous personalities in the world of Indian entertainment and was the brand’s ambassador for many companies. Judge Karia said: “He won such a good credibility and such a good reputation that the public trusts the brands supported by him”.
This decision strengthens security against the unauthorized exploitation of advertisements, corporate goods and digital media, and stresses that the personality rights are closely associated with the fundamental right to life and the respect of a person under article 21 of the Constitution.
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What are the personality rights?
According to SirriRchand Mangaldas, the Digital Partner + of TMT and the Co-Chef Mihir Rale, “Indian courts have always recognized the personality and advertising rights under article 21 of the Constitution, which are implemented through general legal admission, such as the abusive use of adoption and good will.”
Rale also said: “The roots of the right to have obtained the right to privacy of the generally obtained rights of personal data protection Act, 2023 in the famous case of Puttaswamy justice are also found. This right can be even more relevant in the era of AI and Deepfac. This right can be even more relevant.” “”
Lawyer Nipun Saxena, who works at the Supreme Court of India, declared that these rights were the law on copyright, which claims their voice, their image, their body and their belonging and their property on their voice, their image, their body and their face. Saxena said: “In simple terms, this means that celebrities legally control how their name, image and identity are used, and they can take measures against any unauthorized commercial exploitation.”
