Are modern brides over the pastel lehenga trend?

Pastel Lehenga Chokehold on wedding clothes can be traced at Anushka Sharma’s wedding in 2017. The pale pink sabyasachi lehenga she wore to marry the cricket player Virat Kohli has become the model of many celebrities who came after. Kiara Advani opted for a lehenga with pastel shades of Manish Malhotra, while Anamika Khanna made a seam in the colors of Champagne for Athiya Shetty. This trend was reflected by the brides through India (just consult Vogue
India wedding coverage).

But if recent choices by Aditi Rao Hydari and Sobhita Dhulipala are something to do, we can “witness the modern bride embracing color with shameless confidence, looking for sets of meaning”, insists Gaurang Batra Frontier Raas.

Supporting a 70 -year -old heritage in the middle of fast fashion and ephemeral trends is not an easy task. But the champions of craftsmanship, like Frontier Raas, managed to stay the course by raising and innovating with the rich textile traditions of India. Now, while the brides in search of this Dream Lehenga feed the resurgence of daring colors – of the season after the season of sieved palettes – these brands find the favor of a new generation.

“Vermillion is deeply rooted in tradition and symbolism,” he adds, “through different conducive meanings ranging from prosperity, passion and as a signifier of the sacred bond of marriage.” While Batra has noticed that his customers revolved to red and gold, their line of nuptial sewing, Taraasa, is soaked in evocative colors, brick red and dark mustard with fuchsia pink and midnight blue. In their other offer, Raas Saris of India, You will find kanjeevarams decadent in red and gold, lively Gharcholas And contrasting dupattas, ideal for the traditionalist who does not want to be weighed down, literally and figuratively.

For the brand which wants to make the “Indian textiles even more accessible and relevant to contemporary consumers”, Batra seeks to capitalize on their presence in Dubai, London and Birmingham, putting the Indian professions in global fashion. The future is indeed (red and) golden.

From VogueFashion office:

“Balance wealth with refinement by opting for tone embroidery on heavy contrasts. Another alternative is to play with the superimposition of complex weaving – Brrocade, silk fabric and Zari woven similar shades. You can also personalize your nuptial look by incorporating heritage parts – whether it is a second dupatta bordered by your mother’s bridal zardozi, a vintage odhani of your grandmother’s trousseau, as well as your Lehenga or Sari Nuptial, ” Your grandmother Vogue Associate fashion editor of India Divya Balakrishnan.

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