Beauty bag charms have become the new luxe flex
Once upon a time, beauty products lived quietly in the sachets and drawers, used in private, reappeared in bathroom mirrors, hidden until necessary. But in 2025, we are in the era of charms of beauty bags. Your lip balm has a key ring and your sunscreen hangs from your catch-all as a memory. Beauty has entered its accessory time, and it does not return to the cover. The display is now part of the design; Subtlety does not need to apply.
What started with the viral hybrid of the viral phone of Rhode-Meet-Lip-Balm-Holder made a snowball in something much more visual. Call him charmcore, call this the natural progression of dopamine dressing, call this the final boss of Y2K’s renewal – The charms of beauty bags are now a category of their own. The line between function and frivolity? Erase, underlying, then cut on your backpack.
Fenty Beauty’s brilliant bomb oil is now housed in a box ready for kits, transforming your lip routine into bending. The shades of Kaja’s lips and blush Jelly Charm are delivered with loops that register on belts and backpacks. Victoria Beckham has bottled the perfumes in a gold pendant that you can wear around your neck. Chloé’s solid perfume pendant is all elegant lines and quiet luxury.
Profit miniaturized his cult of his cult and his parasites in the event of keys in instant. Closer to my house, the invisible solar stick of Gush Beauty comes with a charming style support that you can lock on your bag, Dot & Key has an option of sunscreen on clip-on, and the promised Pinky Hand Cream of the Korean brand of Yepoda is beaded like a retro friendship bracelet. Each product is now also a proposal: not just “use me”, but “look at me”.
Portable beauty products are not new. Dior sold its gastronomic lip shiny as a chain bracelet in the first aughts. The twisted diptych friendship groups were quietly infused with perfumes. They were not just gadgets, they were early advice that beauty did not want to live in drawers forever. He wanted to accessorize. To go out in the world. To take the light.
The trend of charm itself has been boiling for some time. It started with nostalgic keys and trinkets. Then came enamel pins, stuffed animals and gumboles that transformed handbags into mollers. Luxury fashion followed with charms lined with logo from Louis Vuitton, Prada and Fendi. The beauty industry has turned the trend in its own fun direction.
