Building a personal brand on Instagram is cool—until your friends start unfollowing you
“Intriveaaaaaaa,” commented a friend joking about one of my messages, making fun of the way I suddenly had to become so coherent with my Instagram updates. It was supposed to be fun, but it made me feel aware, judged. After the release of my first romance novel, Red and Rishtas flagsI knew that the construction of a personal brand on Instagram was crucial to market the book and connect with the authors and readers around the world. It was obvious. I started publishing every day, leaving my comfort zone to experiment with coils and trends. But as I spent more time keeping my digital presence, I quickly noticed that everyone around me was not as favorable as I had hoped. What started as a professional effort to extend my scope quickly became a surprising source of tension. Some peers have not followed me or are in disinterest, probably because I published too much, others wondered why I devoted so much energy online instead of focusing on writing.
And they were not entirely false. I would have liked to invest all this time to write my next book, but what is it for if he couldn’t find his audience? As much as “serious artists” do not like to admit it, social media is the most powerful marketing tool of this digital period, and ignoring it is not the most intelligent decision. Whether you are an entrepreneur, a freelancer or an artist, visibility is a currency. More followers mean more opportunities, more connections, more impact and more sales. And it is motivation that leads to so many people today to develop a presence on social networks. It is not a question of living a glamorous life, to mark gifts or to browse the world as influencers of the past. “People often confuse consistency with attention. But build a brand – in particular a personal brand on Instagram – treats strategy, creativity and coherence, “also explains Smriti Agarwal, founder of the social media of marriage Mush me. Sometimes you may even wonder if your friends are secretly making fun of your weak attempts to increase your subscribers or worse, by dissecting it on a group of group with you. Put the stalls. “If someone considers it” budding influence “, it’s their goal. I know it’s passion, not performance,” adds Agarwal.
When your online course begins to go beyond personal expression and in a more niche space and business focused, some people – even those you consider friends – inevitably deposit, and it does not matter. For Samarth Khanna, founder of the Kaleshkari fashion brand, is a natural part of the process – what they like to consider as a digital “natural selection”. “If people do not engage with my content or do not undress me, it means that this is not the type of content they want to see. I don’t take it personally. This will only bring me closer to the type of community I want to build, ”they explain.
