Clean girls have had their time, we want more apsaras
Nothing, however, defines his look more than the maculé and lived kohl which drops his eyes. “Kajal. Always. Nothing makes me feel more like me than a daring and smoked kajal, and the only one I swear is House of Masaba. “
South Asian beauty elements appear in its organically looks – whether it is a delicate Bindi, batteries of bracelets, or even traditional reused jewelry. “It happens. I love adding a Bindi and stacking Indian bracelets.”
The aesthetic inspirations mix in a way “vintage bollywood encounter a rebellious self -expression”. “I am obsessed with the self-expression of the 1970s, the 80s and the 90s, when fashion and beauty did not aim to follow the trends but to stand out,” she said. And if there is an icon that embodies this, it’s Rekha. “Her eyes bordered by Signature Kohl, her sculpted cheekbones, and the way she carries herself – elegant but powerful – all that she feels timeless.”
For her, the rise in South Asian beauty in world trends has been expected for a long time. “So much trends – breads on back, heavy heavy eyes, even stacks of gold jewelry – have deep roots of South Asia, but it is only when the West adopts them that they are labeled as” chic “. We have always been this girl in beauty and fashion, the world catches up.”
Where some people look at maximalism, Ritwika’s look is a reduced power. Ritwika, a 25 -year -old creator from Kolkata, thinks that beauty is personal. His signature? Dark Kohl eyes, always. “Kajal and Dark Kohl eyes – more specifically, a smoked eye – are my go -to.”
For Ritwika, South Asian beauty is more than a simple trend – it’s a lifestyle. “As Bengali, these aspects are deeply rooted in our culture, so yes, it comes naturally.” The timelessness of a lively Kajal or the discreet grace of traditional jewelry is second nature for it.
His biggest influence is his mother. “She has been a real inspiration from childhood, as well as the magnificent women who embark on me.” But if there is an icon of beauty that she admires, it is the director, screenwriter and actress Aparna Sen. “It’s a real fashion icon. I have always been a fan and I look at it.”
While the South-Asian beauty trends earn a global traction, Ritwika sees an immense opportunity. “The South Asian beauty industry is developing a lot, and I think there is so much that we could offer.”
And that’s exactly the point. What was once considered a niche or exotic now sets the tone, not only in ephemeral tendencies, but in the way beauty is completely imagined. The Apsaras look is not a reinvention – this is the memory. Calm power. A recovery of what was always ours, with the confidence that he never needed to be translated.
