EXCLUSIVE: Aneet Padda wants you to live, love, laugh (for real this time)
What she hopes to bring to Lakmē, she says is the expression. “It’s like in PS I love you“She recalls,” she [Holly Kennedy] just said to create something, anything. Because then a part of you is outside you. For me, it’s makeup. She talks about makeup like the others could talk about journalization, the recording of moods in glitter, blushing and eyeliner.
Before asking a question that makes me look more boomer than the millennium – “what motivates you” – I confess half that I am often motivated by spite, the desire to prove that people have the opposite. Padda laughs but takes him elsewhere. “I have proven myself, for sure,” she says. “There is always a doubt in my head. We are all confident, we know what we want, but we are also overexposed and under pressure, even when we do not need to be. I have so many expectations towards myself. I want to prove that even with fear and doubt, I can always do it. These things will always be there, but that is not the reason to stop. ”
She catches up and grimaces. “I’m just too cheesy as a person,” she said, almost apologizing. I tell him that the world could use more. She laughs, then tries the word again, this time without excuses. She talks about the Vedas and the way the same truths are repeated over the centuries. Live, love, laugh. People roll their eyes, she knows. “Tell me, why is it creaking from the teeth?” She asks and does not expect an answer. “For real, live, love and laugh.”
This embrace of what others reject finds an appropriate scene with Lakmē, a brand that has always lived in vanities and is part of the stenography of beauty in India. For me, it was the Kajal joufflu stick. For his mother, it was the lip pencil. For her, it is now the possibility of carrying this inheritance forward, but stronger, more experimental, more gen-z. When she talks about makeup, she describes it as a way to transform an intangible feeling into something visible – a small glitter, a rolling bunch, a different lip color depending on the day. For Padda, the look seems to follow the feeling.
“Treat yourself to the world.”
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