Internet browsing changes Google AI summaries reducing the number of clicks on reasons

Google AI goes from the OA -OUT Overview to AI mode. From which traditional discovery wants to completely replace the results. This means that Google AI can really change the way you browse the internet.

Google now displays summaries generated by AI directly in its search results. This means that when you are looking for a question, Google himself shows a small and direct answer to this question, which is called the AI. To do this, the user does not need to click on a website.

At the same time, when users obtain answers directly from Google himself, they do not click on the websites that came in traffic in Google’s search results. For this reason, the click rate and the traffic of these websites decrease.

For example – earlier, if a user used to search for the best phone in less than 2000, then he went to a technological website and read the exam. But now Google has actually directly a list of the 3 best phones.

The analysis also revealed that Google users were less likely to click on the result link when the AI did a summary search. In the discoveries that led to the AI summary, users have rarely clicked on the sources cited.