Is ‘lazy luxe’ a skinimalism reset or just another beauty trend in 2025?
Logania is out and lazy luxury is in (yes, we have exceeded a step beyond silent luxury). Less is only in our cupboards, but also on our skin. The routine in 10 stages – or for some 22 stages (oh mon) – the Kincare routine, which resulted in reactive skin instead of glass skin, is out. It’s like keeping a capsule wardrobe, but with essential elements of beauty.
What was formerly considered to be an act of self -esteem – rewarding us with a soothing and restful ritual after a long day or a masking while reading our favorite book in bed – has now been transformed into exhaustion exercise. Who is waiting for them to enter the thirties to use retinol? Predolescents on Instagram concern all their anti-aging care routines. Women in the 1970s and beyond obtain renovations. Needless to say, in 2025, we struck the fatigue of advanced products. We go from large daily care routines and the conservations to the rise of skin. And while some could even say that Indian beauty practices have always implemented conscious simplicity, it seems that we are adopting a cultural reset once again. Welcome to the time of professional beauty exhaustion, where the incessant pursuit of perfection left women exhausted in the body, the mind and the bank account.
A movement that resulted from this professional exhaustion is conscious consumption. Think of the carefully condensed beauty rituals that allow us to suspend this mental overstimulation. Something as simple as a Routine de Roisturize with cleaning tones signals the return of the Skinimalism. Dr. Jaishree Sharad, a cosmetic dermatologist certified by the India Medical Council, shares that many dermatologists report an increasing number of patients with compromised skin barriers, increased sensitivity and paradoxical aggravation of skin conditions despite large routines. “No longer is not always better. People come with irritation, redness or push, not because of negligence, but because they overload their skin.”
Being selective in our choice of beauty consumption goes beyond indulgence for the intention. This rich beauty flex is in fact luxurious skin care which concerns innovation and concentration, rather than the old definition of luxury as excess. Dr. Geetika Mittal Gupta, aesthetic doctor, skin expert and founder of Isaac Luxe in Delhi, explains: “The combination of ingredients that work in synchronization for amplified results is not only a convenience in the bottle in fancy packaging. Using fewer products that can make a double service is a sustainable approach for our environment while putting in less effort. ” Especially after the past five years, after leaving Covid-19, we want lazy care more than ever. Our offices allow us to stay coconted in our comfort zone and attend zoom meetings in pajamas. Who wants to slap a complete face to get to work for three days of a hybrid week? We want a minimum of effort every day of the week.
