Is NAD+ skincare the new frontier in longevity-based beauty?
Once reserved for laboratory blouses and longevity laboratories, NAD + now rubs the elbows with sea foam smoothies, cryo facial and red masks.
Presented as coenzyme behind cell regeneration and mitochondrial health, it is the last obsession with beauty – not only for what it promises on the surface, but for the depth of its assertion.
Enter Nad + Skincare, the Biohacking-Adjacent trend that went to modern routines through IV drops, topical serums and patches. This is part of a broader change in beauty – one that has moved past terms as “humidity” and the shine to hunt the brilliance at the cellular level. But is it worth the media threshing or simply the last shiny object in the era of performance skin care?
What does Nad + do in skin care?
“NAD (nicotinamide adenine dinucleotide) is a coenzyme involved in several essential biological functions, including collagen production, memory, generation of ATP and even more,” explains Dr Geetika Srivastava, dermatologist and founder of the influential clinic. “It is the only known molecule that directly activates longevity proteins called sirtuines, potentially contributing to increased life.”
In theory, the increase in NAD + levels could help improve skin function, texture and resilience, offering deeper advantages than hydration or exfoliation at the surface level. But the way it is delivered makes all the difference.
Why the IVs always lead the conversation
The topics are fashionable, but IV + therapy is always considered the gold stallion in efficiency. Krysh Bajaj, co -founder and director of REVIV India – one of the first to offer these treatments locally – positions them as a means of fighting urban stress at the cellular level.
“The heat of India, pollution and exposure to UVs create a canvas for oxidative stress and skin damage,” she says. “Nad + improves energy reserves and skin repair mechanisms. Delivered intravenously, it ensures an absorption of almost 100%, maximizing its bioavailability. ”
REVIV customers report improved energy, a decrease in cerebral fog, better skin clarity and reduced inflammation. These are not only aesthetic affirmations – these are whole effects of the system, which is precisely why Nad + skin care calls on an increasing audience invested in the beauty of the interior.
Can NAD + care catch up?
The topical route is less simple. “It’s an unstable molecule,” explains Dr. Kiran Sethi, MD, aesthetic doctor and author of Skin sense. “It oxidizes easily, breaks down when exposed to air and is difficult to absorb for the skin.”
