Jelly makeup continues to dominate and these products are our favourites

Makeup may not have the same kind of patent wars, but the cycle seems familiar. Something new is invented, becomes viral, is duplicated and becomes a category. Jelly textures – irresistible, fun, immediately Instagrammable – were inevitable.

In the end, everything is jelly. Our makeup, our brain after a long week. Could also look. If you are ready to dive face to face in Multiverse Jelly, here is where to start:

Making makeup cooling jelly jelly

A moment of rupture on the internet disguised as a blushing stick. The shades of cooling water jelly is fresh, humid and sort of alive against the skin, offering a transparent and juicy color with a slide. The texture makes you want to continue slipping. Sensory sensory part, part of nostalgia for anyone who has ever loved a jelly sandal or a water tank. In the world of textures that require a reapplication, it has drawn the starting pistol.

M · A · C Glow Play Blush

Soft like memory foam, with just enough rebound to make you start again, even if you are an adult with things to do. Glow Play Bridges Powder, Cream and Jelly without fully engaging in any category; A real metamorph. Its hybrid texture offers a broadcast and second skin hunt that looks like your skin to become happier, no heavier.

Kay Beauty Jelly Lip & Cheek Wand

Fresh on the stage but already leaving fingerprints all over the trend. This one offers a transparent shade and jelly with lips and cheeks with an applicator inspired by Popsicle which seems fun but precise. Less a brilliant, plus a frosting and entirely designed for the agenda of the pink skin.

Chanel Les Beiges Blush with water

Small hanging droplets swim swimming in aqueous serum, radiant when mixing. Less traditional jelly, more liquid illusion, but it scratches the same itching for the skin that looks moist, flexible, almost breathable. Proof that in 2025, “good coverage” is less interesting than “good movement”.

Violette_fr Bisou Jelly

A French favorite with a jelly balm formula that melts in contact. The tinted nucleus adds just enough color, while the transparent jelly case offers hydration and a brilliant to an equal measure. It’s a lip shade, but no more bad humor.

Colourpop Cosmetics Jelly a lot of shadow

Like diving your finger into a saucepan of liquid stardust. This shadow with water -based jelly provides a strong impact reflection with a single blow. No fallout, no flary, just a smooth and cooling -colored veil that takes place like a dream.

Sheglam Crystal Jelly Glaze Stick

A stick of translucent gleam that lends the cheeks, eyes and lips the kind of humid look generally reserved for editorials. Sweet but breathable, it offers the shine of a glass glass finish, less adhesiveness.

Huda Beauty Glowish Super Jelly Lip Balm

This is for the loyalists of the Balm who secretly want a small drama. Huda’s Super Jelly Glowish lip balm is not there to sit pretty in your bag – it gives a pure color, a real hydration and a brilliant mirror finish which leans more “glass skin” than the “natural shade”. With a jelly nucleus and ingredients that love the skin, it rides the line between skin care and declaration. Think of the lip balm with a main character complex.