Nita Ambani’s Madurai cotton gharchola sari took 10 months to come to life
Nita Ambani’s latest look was an ode to the craftsmanship of India. For a PUJA before the opening of the flagship store of Swadesh in Eros in Mumbai, a cultural initiative dedicated to the revival of the artisanal landscape of India and to bring it to daily conscience, businesswoman and philanthropist chose a look that honored the very spirit of the store.
The Madurai Cotton of Nita Ambani, Gharchola Sari, was woven by 10 months by the craftsman Shri Rajshrundar Rajkot. The Gharchola, whose name literally translates into “House Sari”, is a ceremonial garment deeply rooted in the Gujarati wedding customs.
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Dyé using the Bandhani technique, it included Zari controls in the shape of a grid decorated with symbolic patterns such as lotus, elephants and peacocks, each representing prosperity and divinity. Rooted in the ritual, it was made in reds and bonus vermils. But under the gaze of Ambani, the sari was anything but expected. In a fresh fuchsia pink shade, the sari has relayed a story of reverence by hand and clothing reinvention. Each Khat (square design) has echoed patterns of sacred geometry and symmetry, while the border has been accentuated by a real Zari hand embroidery.
