Protein had a glow-up and women are eating the pressure
As health awareness increases, product products are also launching. Brands are now promoting better hair, bright skin and intestinal health, all with a ball of their powder. Kulfi proteins and samosas have turned from products to memes. “Transform proteins into an essential beauty of insecurity,” says Bhatia. “It is the oldest food culture trope: sell” best look “.” It is an unfortunate scheme which then leaves unlocked women when they cannot reach the invented lens. But the objective does not need to be a designer bathtub or Instagrammable macros; Just a familiar cropping.
For omnivores: a piece of grilled chicken the size of a palm (25 g of protein per 100 g) or a fish net – salmon, rohu or pomfret (20 g per 100 g). Eggs – Six grams each – go easily in any meal. For vegetarians, a generous ladle of Dal or Rajma (12-15g per cup) with rice or roti builds an amino acid profile. Paneer and Greek yogurt are at 10-14g per 100 g, while the tofu and soy nuggets offer 10 g per 100 g. Nuts, seeds, germs, even millen – amaranth, stail, bajra – guardian protein through snacks and side dishes. And if the convenience calls, a ball of good quality whey or plant -based powder can fill inevitable gaps.
However, as the Payal Kothari clinical nutritionist notes, no longer is not always better. Excess protein, in particular without fiber or in treated forms, can wipe the intestine. “A healthy intestine is essential,” she says, “because even the best diet rich in protein will not work if digestion and absorption are compromised.” Protein is not a metric of vanity, it is the backbone of strength, resilience and long -term health. Yes, the market is brilliant and the hashtag is irresistible. But the real force lies in understanding the needs of your body and the descent of the trend train.
Maybe the real flex is not a perfection of 30 grams per meal. Maybe that requires: “What is good today?” Sometimes the answer is a protein shake. Sometimes he skips the gymnasium to lie down in bed with a bowl of Dal-Chawal and zero guilt. Proteins can be trendy, but our body has not been built for virality. So, if we want to feed, it may be time for us to feed the need, not the story.
This story appears in the Vogue India issue of July-August 2025, now on the stands. Subscribe here.
Read also:
What a protein -rich diet does to your intestinal health
How a nutritionist eats 100 g of protein every day
It’s the best time to eat protein, according to experts
