This new store at Fort’s iconic Ismail Building elevates the offline shopping experience

Whenever I order clothes on a website, they arrive slightly loose or too tight, made with equipment that I have never seen before, looking different from what I expected. By scrolling through online stores, I am exceeded: will this dress be as good on me as on the model? Does that make me seem shorter? Isn’t color good?

More importantly, however, I savor the experience of shopping more than the purchase itself. Enter a store and awkwardly smiling to staff. Slide on smooth tiles to the section you are looking for. Combine the article after the article until you find one that is perfect. Listen to other customers. Puting in front of a testing room mirror, then asking your friend his opinion. Offline shopping is as practical as they are pleasant: all that a store offers is at your disposal to try, spin, then throw in a basket.

The new outing of the Pop-Up boutique in Pernia, replacing Zara in the emblematic Ismail Building to Fort, strives to bring these exciting moments that accompany offline purchases. Abhishek Agarwal, founder of Purple Labs style, who acquired Pernia’s in 2018, wishes not only to rekindle but raise this experience for luxury buyers across the city. The new Pernia store covers 59,350 square feet. “At one point, even looking at 500 luxury articles in the same space was large,” notes Agarwal. “Meanwhile, this store will have nearly 5,000 rooms under the same roof so that people can travel.”

Agarwal has always preferred formats at department store. “A department store can accommodate more customers and improve the shopping experience,” he explains. “For example, more staff members will take care of buyers who wish to spend a few hours traveling. There will be more test rooms, so people don’t have to wait in the queues. Buyers will also get more breathing space. All these little things matter.

As Pernia’s pop-up shop is a multibrand, Agarwal believes that a larger space is also necessary to plan and install divisions in the store for a store experience in the store. “Historically, we were a traditional multibrand that stored by the rack because our stores were not always large enough to make sections,” he admits. The most recent point of sale, however, will have more categories and sections organized by Designer who put the aesthetics of each brand in the foreground. “We work on a floor model per floor where we try to separate the articles by categories to create a more fluid shopping experience. So, if you are there to buy fusion clothes between 50,000 RS and RS1 Lakh, you don’t have to move in the five floors. It saves you time.

Leave a Reply

Your email address will not be published. Required fields are marked *