“You don’t need to be the next big thing”: Coco Rocha on mentorship, motherhood and moisturising

At 19, Coco Rocha was greeted as the next great fashion. At 35, she is not interested in continuing the label. “The models were considered trends,” she says. “But longevity does not come from the continuation of a moment. It comes from the construction of something significant over time.”

Rocha has been modeling for more than two decades. His face and these whipped -kissing poses are plastered in countless vision boards and Tumblr pages. But these days, it focuses on the presence differently: as a mentor, teacher and mother of three children. At the Coco Rocha model camp, it forms new talents not only in movement, but in mentality. “Too many models just want approval,” she says. “But when we create images or talk about a platform, we need people to feel something. They don’t have to love it. They can hate it, be confused, shocked by that – but feel something.”

This is a lesson that she learned later in her career. “When I started, it was just doing the job and hoping that people in the room like it. But loving it is not really enough. ” Somewhere along the way, his strategy has changed: to please people at the end of an impact. “It was then that my career began to last. Even if I was not trendy, I stayed. ”

The way she describes her work now looks more like the art of performance than in pose. “Modeling for me is to create a performance. If I can make the public feel something, that makes the character advance. This advances the photo shoot. ” Music is its tool. “It’s our secret sauce,” she says. “Even if it’s just dancing a little behind the stage for a parade, it helps me start to move and enter the character.”

This connection between the body and the sensation is deep. Rocha has formed as a dancer, and her approach always carries this physical intelligence. She uses music to “get out of my head and in my body”, especially before high pressure filming. Once the work is finished, it is quick to return to real life. “At the end of the day, I realize that I am a coconut the mother who must take her children,” she said. “You make a switch and you are back.”

However, certain feelings persist. “If it was a lot of emotions expected from me, I can always feel them when I go and go home. But that tells me that I probably did a very good job.”